This 24-page magazine was designed as a piece for my senior thesis. My project required me to brand a campaign on a literary character. My candidate, Lila Mae Watson from The Intuitionists novel written by Colson Whitehead, is an elevator inspector running for the Elevator Guild President. Lift is a magazine that exists within the world of The Intuitionists, and I hope that I have done it justice. This magazine features a main article on Lila Mae Watson written and designed by me. Though Lila Mae Watson ran for Elevator Guild President in 1968, this magazine is set in present-day (Spring 2020 issue.)
The photos below link to the magazine in full on Issuu.