IN THE BOOKS
I was elected Art Director by my classmates for the senior thesis show. The show was supposed to be a gallery exhibition of all 31 seniors' work, but we needed to adapt the show to be fully digital due to COVID-19. I helped lead my team through the design and branding of the show. I created the logo and the brand standards for the show along with editing photos of each senior student.
This year each student was to brand a campaign for a literary character. Our design team needed to create an identity for a gallery show that would host these campaigns. The name "In The Books" came from a play on words. These elections are from literary characters and they have already happened and are recorded documentations of the elections. When creating the logo, I got a lot of inspiration from older campaigns, but I was really drawn to the button designs. I wanted to create something that felt professional and official yet was still playful. We wanted to honor the traditional red, white, and blue color scheme but didn't want to directly use it. Instead, we went with a red with orange undertones, teal, and cream. This also helped our brand feel more vintage.
By moving digitally, I wanted to make sure the show could still be seen easily and we were still able to show off work for each student. Instagram became a very important part of our show. This platform helped us show off our students and their work in a branded format. I thought it was important that each student got their own spotlight. Originally I had planned on making an 11 x 17-inch poster of each student and covering the entry wall in posters of each of us, but due to coronavirus, my plans had to change. I instead made an Instagram post of each student and included some of their work on the next slide.
Our Instagram page feature banners designed by two designers on my team and stories put together by another designer on my team. For the banners I asked my designers to remain in brand standards but showoff their own skills. I thought it was important for them to have good portfolio pieces that reflect their own style come out of this.
We also had a website that I guided one of my designers on designing: https://www.mtsugraphicdesign.info/copy-of-our-designers